300+ Gaming Marketing Professionals from Across the Globe Come Together to Network, Share and Learn  

NEWS

LAS VEGAS (July 21, 2004) – More than 300 gaming and marketing executives from 30 states, four Canadian provinces, Puerto Rico, Austria, Malaysia and South Africa will gather next week at the inaugural “Casino Marketing 2004: The National Conference,” July 25-27, 2004, at the Rio All-Suite Hotel and Casino in Las Vegas, where they will learn from the industry’s elite, and will share with one another the secrets of marketing success.

The two-plus days of conference sessions include a pair of seminars titled “Gaming Across North America: Regional Marketing Reports.” Gaming leaders representing 15 different gaming jurisdictions will share with attendees what works and what doesn’t in their respective markets.

The July 26 Regional Marketing Report will feature presentations on the Las Vegas Strip, Racinos, Class II, the Midwest, California, the Northeast and the Southwest. The July 27 Regional Marketing Report will feature presentations on the Las Vegas Locals Market, Northern Nevada, the South, Canada, Detroit, Colorado and the Northwest.

“While it's called 'The National Conference,' it is clear that the topic of casino marketing has international appeal. It is obvious to me that the overwhelming response to this inaugural marketing 'gathering of gurus' indicates we are filling a critical need in the gaming industry,” says Dennis Conrad, Raving Consulting president and conference coordinator.

In other sessions, several marketing executives from Harrah's will share their company’s marketing success formula in an open and frank discussion with a moderator who will delve into some of the details that helped to make Harrah’s a market leader; and representatives from corporate leaders Station Casinos, Isle of Capri, Boyd Gaming and Pinnacle Entertainment will share the unique insights, opportunities and sometimes disadvantages of being big. 

In a fitting kick-off to the first full day of the conference, professionals from throughout the industry will gather for breakfast the morning of July 26 to pay tribute to marketing guru John Romero, who is being honored with the inaugural Casino Marketing Lifetime Achievement Award.

 “Casino Marketing 2004: The National Conference” is co-produced by Raving Consulting and Ascend Media Gaming Group, with the support of Signature Sponsor IGT and Acres Gaming. It will address specific marketing issues facing casino operators in national and regional gaming markets. This marks the second partnership between Reno-based Raving Consulting and Ascend Media Gaming Group, the gaming industry’s business-to-business media leader. The two teamed up in February to present the successful Northern Nevada Gaming Summit in Reno.

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Media information and registration contact Stephen Gibbs, Ascend Media Gaming Group marketing manager, 913-344-1334, sgibbs@ascendmedia.com