RENO (June 21, 2007) – A keynote presentation from Steven Sturm, Group Vice President of Americas in Strategic Research, Planning and Corporate Communications for Toyota Motor North America, Inc., is just one of the many highlights of the fourth annual Casino Marketing Conference, set for July 17-19 at Paris Las Vegas.

Casino Marketing has quickly grown into one of the premier conferences in the gaming industry, attracting several hundred of the most creative minds from commercial and tribal casinos of all sizes throughout North America and around the globe. The keynote presentation by Sturm, entitled “What a Casino Marketer Can Learn from Toyota’s Overwhelming Success in the Auto Industry,” is an example of the forward thinking program put together by conference organizers Raving Consulting and Ascend Media Gaming Group.

“At a time when the competition for the entertainment dollar is intense and market share determines growth, it’s important to look outside the gaming world for success stories in other competitive industries,” said Dennis Conrad, Raving’s President and Chief Strategist. “Certainly Toyota is one example, and we look forward to Sturm’s presentation.”

The entire Casino Marketing conference program is not to be missed, and it includes thought-provoking session topics such as measuring the success of marketing and advertising programs, successful promotions and the value of incentives. Also featured are the Romero Awards: Recognizing Excellence in Casino Marketing, and the presentation of the Casino Marketing Lifetime Achievement Award to John Acres, inventor, entrepreneur and Chairman of the Board for GameLogic, Inc.

An added attraction this year is the new Player Development Summit on July 17. This high-level one-day conference will explore such topics as the value of junket reps, where premium players may still profitably be found, how to tap into ethnic markets, when player development crosses ethical boundaries, and how to decide what emphasis should be placed on acquisition, retention, reactivation or growth in player development efforts.

Complete details, hotel and registration information on both conferences are available at www.casinomarketing2007.com. A limited number of sponsorships and exhibit booths are available by contacting Lesley Grashow at (203) 938-2782; lgrashow@ascendmedia.com.

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Ascend Media Gaming Group is the world’s largest and most experienced gaming industry media resource and the leading producer of trade magazines, specialized conference and expos, websites, eNewsletters and targeted specialty publications serving the gaming industry worldwide. Raving Consulting is a Reno-based marketing company that has worked with more than 200 casino companies worldwide and trained more than 1,500 gaming executives in its insider-savvy gaming seminars.

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Media contact: Charles Anderer, Director of Trade Events, Ascend Media Gaming Group, (718) 432-8529; canderer@ascendmedia.com.