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Named after casino marketing pioneer
and author John Romero, the Romero Awards honor those gaming
operators who best fulfill the spirit of John’s 45-year crusade for
effective, measurable and accountable casino marketing expenditures.
Each
year, a panel of expert judges, chaired by John Romero himself,
selects winners for their excellence in casino marketing, in a
variety of important marketing categories.
2008 Romero Award Winners
Diamond Awards:
Barona Valley Ranch Resort & Casino - large casino category (four awards): E-Mail Marketing; Casino Floor Promotion; VIP Promotion; Direct Mail Marketing
Cliff Castle Casino - small/mid-size casino category (two awards): PR Campaign; Casino Floor Promotion
Lake of the Torches Resort Casino - small/mid-size casino category: Direct Mail Marketing
The Lucky Eagle Casino - small/mid-size casino category: VIP Promotion
Santa Ana Star Casino - large casino category (two awards): Website marketing; PR Campaign
For a complete list of all the winners, please see the press release.
For more information, please contact
Dennis Conrad at Raving Consulting, by email
dennis@ravingconsulting.com or phone 775-329-7864.
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